PSA from ...For Advisors

Hello, and welcome to “For Advisors”, the podcast for, and about, financial advisors.

We don’t have a full program for today, and no ads, either. Just a brief public service announcement for advisors regarding the recent pandemic.

There’s lots of information out there regarding not only the virus itself, and the spread thereof, locally, domestically, and internationally, but also its economic impact on any number of areas and businesses. As a Financial Advisor, it’s in your best interest to keep up with such things for several reasons:

• You can help reassure clients with calm confidence that, while everything is not known, how they react to it all is something that they can control.
• You can explain to clients what the markets are reacting to, what they’ve done in the past under similar circumstances, and how that might affect their plans heading into or within retirement.
• You can keep yourself, your family, your clients and your practice safer by following some simple procedures, and set an example for clients to do likewise.

Sure, many of them will be upset, scared, distraught, panicky, and uncertain. Some may demand changes in their plans or investment strategy that are not really in their best interest in the long run, but feel “safe” right now. Keep in mind, you’re the professional, you know better, and that’s why they hired you. Own that position, and work with them to find solutions that have long term benefits.

No one really knows the future for certain, and we’ll all have to reset our expectations just a bit before this is over. In the long term, these things have a way of working out. And, know, too, that you’re not alone in this, there are thousands of advisors domestically and more internationally, facing the same client fears, the same gyrating markets, the same work from home challenges. You’ve come this far, you’ve got this!

Stay safe, stay home, wash your hands, enjoy your families, help your clients, stay positive.