Episode 17: Pam Krueger on What Clients Won't Tell You

“I want our conversations to be about me. I'm the client here. How does this play out on a practical level?

So can you imagine, you go to a therapist, you've never been to a therapist before but you've got a big problem that's driving you into that therapist's office. You sit down and how would you feel if the therapist, the guy gets up and starts pacing the room and saying, "You know, let me explain to you where I went to school and my background and my approach, and I wrote these white papers, by the way." And you're gonna be sitting there going, "Oh dear God, I thought this was about me." That's the same thing, because if you really think about it, that is the role of an advisor, to make you calm, to make the client calm, make the prospect feel better about their situation.”

Think you know your clients, think they all love you unconditionally, and that you do a great job relating to them all the time? Might be time to rethink some of that, as Pam Kreuger puts lie to some great myths advisors tell themselves, like “They want to know where I want to school and how my plan works, they think that’s important” and “I’ll tell the less-experienced spouse the simplified version, they’ll never need to know the details”. Don’t miss this insightful, informed half hour of eye-opening truths about how clients think and feel about their advisor, and how you can become the rock star advisor you want to be!

Pam Krueger is the creator of an award-winning "MoneyTrack" investor education television series, seeing nationally over 250 PBS stations. She's the recipient of a 2009 and 2010 Gracie Awards educating the public about personal investing and finding the right financial advice. Watch for Pam's newest one-hour special "MoneyTrack" money for life on PBS stations starting now.

Pam serves on the board of directors of the Jump$tart Coalition, an organization dedicated to increasing financial literacy among children and teens. She received the Financial Educator of the Year award from the Financial Literacy Institute.